Victoria Beckham confirms first standalone store
01.17.14
Fashion designer Victoria Beckham is opening her first standalone store on Dover Street in London this Fall, reported Vogue UK.
The shop will cover 7,000 sqft. and will be located at number 36, opposite Dover Street Market. “I think the time is now because I know my customer,” Beckham said. “It will be the first time that the people will really be able to see the brand through my eyes.”
The new store will sell all of Beckham’s collections.
The interiors will be designed by architect Farshid Moussavi. “[Moussavi] is a woman who loves fashion as well,” Beckham told WWD. “She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.”
Beckham is also opening an office in New York’s Chelsea next month.
For Vogue UK Article Click Here
**Above article courtesy of stylesight
January Skyy Team
